IRM: Bowl Game Direct Mail

posted March 10, 2010 by Chad

This 3D direct mail was designed to promote IRM’s flagship business intelligence solution, Discovery System. The piece was sent to be received prior to the Super Bowl and included a custom-printed, standard-size football and four mock tickets.

The concept of the campaign was to challenge a sales leader to assemble a dream team from his/her sales force to demo the product. Every team leader that succeeded in the challenge was entered in a drawing to win a large-screen TV on which to watch the Super Bowl.

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