IRM: B.-I.Q. Email and Flash Campaign

posted March 10, 2010 by Chad

The IRM BIQ email and flash campaign was designed to communicate the importance of companies becoming smarter. The campaign focused on the idea of increasing their Business Intelligence Quotient and featured the professor character and BIQ logo. This piece utilized email to entice the viewer to take a Flash-animated BIQ quiz hosted by the professor. The quiz was developed to evaluate the company’s business intelligence capabilities and introduce the IRM solutions.

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