CVS/Caremark: PS Superhero Direct Mail

posted January 12, 2010 by Chad

This 3D direct mail is designed to capture the attention of the recipient and create a lasting impression. The piece is created to promote CVS Caremark’s PerformancScript alternative sampling product. By creating an original comic book hero as metaphor for the product, this memorable direct mail piece clearly communicated the challenges faced within sampling programs and demonstrated the power of PerformanceScript to overcome the challenges.

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