As the marketplace evolves so are strategies on brand architecture. The branding philosophies that drove architectures a generation ago may no longer make sense today, particularly in the fast-paced high-tech B2B arena. Many forward-thinking marketers are combining the strengths of two long-held brand architecture strategies to create a fresh, flexible, and powerful brand architecture that [...]
31/01/2011 9:46 in Resources
This logo utilizes a plus sign divided into two components to represent the two sides of the OTC Connect solution: Patients and OTC products. OTC Connect brings together patients with identified health conditions and OTC products from which the patient would most likely benefit.
10/03/2010 13:05 in cvs
This ad was designed to run in various industry publications. Black and white photography was used to correspond with an ongoing corporate print campaign. The concept of the ad highlighted how PerformanceScript removes the guesswork from sampling programs by providing strategic business intelligence to guide more effective sampling efforts.
10/03/2010 13:04 in ADVERTISING
This 3D direct mail was designed to promote IRM’s flagship business intelligence solution, Discovery System. The piece was sent to be received prior to the Super Bowl and included a custom-printed, standard-size football and four mock tickets. The concept of the campaign was to challenge a sales leader to assemble a dream team from his/her [...]
10/03/2010 13:02 in DIRECT MAIL
This logo promotes the IRM Certified Partner program. The logo is designed around a plus sign to communicate the value the program brings to the certified partners. The logo also integrates the corporate brand through the use of color.
10/03/2010 13:01 in IRM
The IRM BIQ email and flash campaign was designed to communicate the importance of companies becoming smarter. The campaign focused on the idea of increasing their Business Intelligence Quotient and featured the professor character and BIQ logo. This piece utilized email to entice the viewer to take a Flash-animated BIQ quiz hosted by the professor. [...]
10/03/2010 12:58 in Email
This website redesign created a cleaner, clearer architecture while utilizing the existing brand identity. The homepage is intuitive and easy-to-use while providing three important marketing messages.
10/03/2010 12:57 in IRM
The IRM four-color whitepaper is one element in a growing library of collateral pieces designed to demonstrate IRM’s thought leadership. The tool provides the type of educational information found in a traditional whitepaper but it is presented with the dynamic design of a four-color brochure. By creating an objective informational piece to explain the benefits [...]
10/03/2010 12:56 in COLLATERAL
The IRM four-color whitepaper is one element in a growing library of collateral pieces designed to demonstrate IRM’s thought leadership. The tool provides the type of educational information found in a traditional whitepaper but it is presented with the dynamic design of a four-color brochure. By creating an objective informational piece to explain the power [...]
10/03/2010 12:55 in COLLATERAL
This video was created to be shown at a corporate-wide sales meeting. The video was an entertaining way to encourage sales staff to create community and share successful sales methods.
04/03/2010 13:41 in cvs